The Secret to Selling Putters.
As many of my readers know, I consult for several companies in the golf industry, including a putter company that has created state of the art technology for the golf industry. One of the questions I have asked myself numerous times over the years, is what are the factors that lead a putter company to success? Little did I realize until today, part of the answer rested the whole time in my own golf bag.
Simple. Have at least one model in your lineup that is based on the Ping Anser design!
Why is this so important? A few reasons come to mind. First of all it is the most popular putter design in the history of golf, so chances are to get many golfers to switch brands you will have to at least offer a putter that looks like this. Second of all, it is the standard to compare new technology. You can take 30 putters that look like an Anser and compare them equally based on cosmetic appearance, which allows a golfer to figure out if some other piece of technology such as an insert, weighting, or even material is making a difference. Third, its simply the most familiar looking putter design in golf.
Just think about it, every major putter manufacturer in history has had a similar design. Odyssey, Taylor Made, Callaway, Scotty Cameron, Tommy Armor, Bobby Grace, Ray Cooke, Yes, all have this style of putter in their arsenal and my belief is they would be lost without it. So if you are a putter designer looking to make it big, the Anser is your answer.
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